Joseph Malherek
Joseph Malherek is an Ph.D. candidate in American studies at George Washington University in Washington, D.C. His dissertation, “Satisfying the…
Joseph Malherek is an Ph.D. candidate in American studies at George Washington University in Washington, D.C. His dissertation, “Satisfying the ‘Inner Jones’: Market Segments and Consumer Subjects in Postwar America,” considers the market researchers and industrial designers who revolutionized marketing practices by employing the methods of qualitative social psychology. For more
This author has contributed to the following articles in the Encyclopedia.
