Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Reference Information

  • Reference Creator Schwarzkopf, Stefan, and Rainer Gries
  • Citation Creators Schwarzkopf, Stefan, and Rainer Gries
  • Citation Title Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
  • Citation Publisher New York: Palgrave Macmillan, 2010
  • eCMS ID 226
  • Website Name Transatlantic Perspectives
  • URL
  • Access Date December 1, 2022
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update July 26, 2018