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Lazarsfeld, Paul – The Use of Detailed Interviews in Market Researchr2WPadmin2018-07-26T16:58:18+00:00

The Use of Detailed Interviews in Market Research

Reference Information

Reference Creator Paul Lazarsfeld
Citation Creators Lazarsfeld, Paul
Citation Title The Use of Detailed Interviews in Market Research
Citation Source Name Journal of Marketing 2 (1937): 3-8
eCMS ID 35
Website Name Transatlantic Perspectives
URL http://www.transatlanticperspectives.org/ecms-references/lazarsfeld-paul-the-use-of-detailed-interviews-in-market-research/
Access Date March 24, 2023
Publisher German Historical Institute
Original Published Date July 26, 2018
Date of Last Update July 26, 2018

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The project is funded largely through a grant from the German Federal Ministry of Education and Research (Bundesministerium für Bildung und Forschung).

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