The Use of Detailed Interviews in Market Research

Reference Information

  • Reference Creator Paul Lazarsfeld
  • Citation Creators Lazarsfeld, Paul
  • Citation Title The Use of Detailed Interviews in Market Research
  • Citation Source Name Journal of Marketing 2 (1937): 3-8
  • eCMS ID 35
  • Website Name Transatlantic Perspectives
  • URL
  • Access Date December 10, 2022
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update July 26, 2018