The Art of Asking WHY in Marketing Research: Three principles Underlying the Formulation of Questionnaires

Reference Information

  • Reference Creator Paul Lazarsfeld
  • Citation Creators Lazarsfeld, Paul
  • Citation Title The Art of Asking WHY in Marketing Research: Three Principles Underlying the Formulation of Questionnaires
  • Citation Source Name National Marketing Review
  • Citation Publisher 1 (1935): 26-38
  • eCMS ID 36
  • Website Name Transatlantic Perspectives
  • URL
  • Access Date August 14, 2022
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update July 26, 2018