Scholarly Traditions and European Roots of American Consumer Research

Reference Information

  • Reference Creator Harold Kassarijian
  • Citation Creators Kassarijian, Harold
  • Citation Title Scholarly Traditions and European Roots of American Consumer Research
  • Citation Source Name in <em>Research Traditions in Marketing</em> edited by Giles Laurent, Gary Lilien, and Bernard Pras, 265-279.
  • Citation Publisher Boston: Kluwer, 1993
  • eCMS ID 46
  • Website Name Transatlantic Perspectives
  • URL
  • Access Date March 24, 2023
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update July 26, 2018