Handbook of Consumer Motivations: The Psychology of the World of Objects

Reference Information

  • Reference Creator Ernest Dichter
  • Citation Creators Dichter, Ernest
  • Citation Title Handbook of Consumer Motivations; The Psychology of the World of Objects
  • Citation Publisher New York: McGraw-Hill, 1964
  • eCMS ID 50
  • Website Name Transatlantic Perspectives
  • URL
  • Access Date March 26, 2023
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update July 26, 2018