Corinna Ludwig to present research in Philadelphia

Corinna Ludwig will be presenting her research at the annual BHC meeting in Philadelphia. Her paper, entitled “It’s ugly but it gets you there”: Volkswagen’s advertising strategy in the United States, 1949-1968, will be part of a panel on transnational marketing held at 10:30 am on Saturday, March 31.

The panel also includes Glenn Bugos (Moment LLC and NASA Ames Research Center) and Jason Petrulis (University of Illinois at Urbana-Champaign) and will be chaired by Mira Wilkins (Florida International University). Discussion will be lead by Francesca Polese (Università Bocconi).

Full conference program: